Google has been working on a version of YouTube, its video-sharing site, for youngsters and is considering other child-friendly accounts such as its Gmail system, the Financial Times reported, citing a person familiar with the matter.
Internet companies such as Google and Facebook do not offer their services to children under 13, but it is tough to catch users who sign up by providing false information.
A US law called Children's Online Privacy Protection Act, or Coppa, imposes strict controls on the collection and use of information about children under 13.
Google's effort is partly driven by the fact that some parents are already trying to create accounts for their children and the company wants to make the process easier and compliant with the rules, the Wall Street Journal reported, citing a person familiar with the effort.
Google's move was first reported by technology news website The Information.
Google spokesperson Peter Barron declined to comment on what he called "rumours and speculation".